Grenade × Toblerone - A rest is what keeps you going.

ASK: How can we launch Grenade Toblerone in a way that makes its triangular shape meaningful — while bringing Grenade’s role as fuel beyond workouts and into everyday life?

INSIGHT: Protein bars are usually associated with exercise. But we need fuel not only when we work out, but whenever we’re pushing towards something. When we’re focused on moving forward, we often forget that sometimes, taking a rest is what allows us to keep going.

IDEA: Sometimes, a rest is what keeps you going
We take the protein bar beyond the gym, turning everyday pauses into moments to refuel, reset and keep going.