MODELLISTA Global Catalog

I led the overall project management and art direction for the MODELLISTA global catalog, launched in 2024 to communicate and strengthen the brand’s identity in key overseas markets, particularly across the Middle East, Asia, and the United States. The catalog was developed for and distributed to Toyota and Lexus distributors in these markets.

I conceived the tagline “Be MODELLISTA, Be You,” which became the core message of the project.

​“MODELLISTA” means “designer” in Italian. Beyond simply referring to the act of designing, I interpreted the name MODELLISTA as an invitation to become a designer. Since the brand offers a range of accessories exclusively for Toyota and Lexus vehicles, users can personalise their cars according to their own tastes, turning each vehicle into an expression of their individuality.

From this perspective, I saw MODELLISTA not simply as a brand that designs cars, but as a brand that enables its users to design their own. This became the idea behind “Be MODELLISTA, Be You.”