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Heineken
Project Type
Technological University Dublin
Date
June 2026
Place
Dublin, Ireland
Ask: Develop a culturally credible, ownable creative idea that makes Heineken relevant with Zillennials by behaving like a participant in culture not a sponsor. The idea should live as a long-term platform (not a one-off), and be activated in ways that feel intimate, inclusive and community-driven, while still being scalable nationwide.
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